Technology · Partnership Case Study
Vertex Systems
Vertex turns partner relationships into a pipeline of infrastructure projects.
The problem.
Vertex often entered infrastructure opportunities after customers had already shaped requirements and begun comparing vendors. That late access limited Vertex’s influence over the hardware plan, intensified price competition, and allowed earlier providers to capture valuable projects.The Solution
FireSquid identified and introduced MSPs, cabling contractors, relocation firms, and telecom providers. Vertex then developed those relationships into a one-to-many channel reaching customers planning relocations, expansions, refreshes, and modernization projects. The result is earlier access to active buying events—giving Vertex more influence over project scope, reducing price-only competition, and creating more infrastructure revenue from every partner relationship.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability