Logistics · Partnership Case Study
Atlas Freight
A regional freight platform uses logistics partnerships to open new markets at scale.
The problem.
Atlas Freight needed to enter two new regions, but winning customers one at a time would make expansion slow and expensive. The team needed a small number of high-leverage partners who could open access to entire shipper networks.The Solution
FireSquid applied a focused four-part process: Defined the ideal partner profile, regional opportunity, mutual value, and exclusion criteria; Mapped high-leverage organizations, decision-makers, customer overlap, and expansion signals; Opened partner-specific conversations and qualified strategic fit across the target ecosystem; Delivered qualified partner opportunities, next-step context, and weekly pipeline visibility.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability