Consulting · Partnership Case Study
Aperture Advisory
Aperture turns trusted advisor relationships into a pipeline of transformation engagements.
The problem.
Aperture depended heavily on founder relationships to discover high-stakes transformation mandates during short post-acquisition and leadership-change windows. When those introductions arrived late or unpredictably, senior consultants sat between engagements and valuable advisory revenue shifted to firms already inside the transaction ecosystem.The Solution
FireSquid identified and introduced private-equity operating teams, M&A advisory firms, investment banks, and executive search firms. Aperture then developed those relationships into a one-to-many channel for post-acquisition integration, leadership transitions, operational restructuring, and growth transformation engagements. The result is earlier access to companies entering consequential change—reducing dependence on founder-led selling, improving consultant utilization, and creating a more predictable pipeline of premium advisory revenue.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability