Cleantech · Partnership Case Study
Verdant Systems
Verdant turns building partnerships into a pipeline of efficiency retrofit projects.
The problem.
Efficiency retrofits competed for capital against every other building priority, and Verdant often reached owners after annual budgets were allocated. Missed capital cycles delayed viable projects, produced an uneven backlog, and left specialized project teams underutilized while avoidable energy costs continued.The Solution
FireSquid identified and introduced ESCOs, commercial property management firms, mechanical and HVAC contractors, and commercial real estate owners and operators. Verdant then developed those relationships into a one-to-many channel for portfolio-wide efficiency upgrades, HVAC modernization, building controls, and capital-improvement projects. The result is earlier access to portfolio improvement plans—advancing more projects into funded budgets, improving delivery-team utilization, and growing retrofit revenue across multiple facilities at once.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability