Healthcare & Medical · Partnership Case Study
Clearway Health
Clearway turns trusted healthcare partnerships into a stronger specialist referral network.
The problem.
Clearway’s specialist network had available care capacity, but fragmented referral paths made qualified patient demand inconsistent. Every referral that stalled or leaked outside the network delayed access for patients and left valuable specialist capacity underused.The Solution
FireSquid identified and introduced benefits navigation platforms, primary care groups, health plans and TPAs, and benefits consultants. Clearway then developed those relationships into a one-to-many referral channel connecting entire member populations to specialist care. The result is a more dependable flow of qualified referrals—reducing patient leakage, improving specialist utilization, and generating more value from Clearway’s existing care network.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability