E-commerce & Retail · Partnership Case Study
Fieldstone Commerce
Fieldstone turns complementary brands and communities into a scalable retail channel.
The problem.
Fieldstone’s consumer growth depended heavily on paid acquisition and seasonal demand while premium inventory continued tying up working capital. Rising advertising costs and uneven order volume slowed inventory turns, increased markdown risk, and made growth less profitable.The Solution
FireSquid identified and introduced industry sales reps, corporate gifting platforms, employee rewards companies, and hospitality procurement groups. Fieldstone then developed those relationships into a one-to-many channel for wholesale accounts, recurring gift programs, employee rewards, and large-volume purchases. The result is larger, more predictable order volume—improving inventory turns, reducing dependence on paid media, and expanding recurring business-to-business revenue.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability