Manufacturing · Partnership Case Study
ForgePoint
ForgePoint turns industrial partnerships into a pipeline of plant modernization projects.
The problem.
ForgePoint frequently encountered plant projects after engineers had specified equipment and approved vendor lists. Entering after the specification was written reduced technical influence, forced sales teams into price competition, and weakened returns on a long, expensive industrial sales cycle.The Solution
FireSquid identified and introduced manufacturers’ reps, industrial distributors, systems integrators, and engineering and EPC firms. ForgePoint then developed those relationships into a one-to-many channel for plant expansions, automation upgrades, equipment replacements, and modernization projects. The result is earlier influence over funded capital projects—improving specification position, increasing equipment opportunities, and producing more revenue from each industrial relationship.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability