Security & Surveillance · Partnership Case Study
Sentinel Square
Sentinel Square turns property partnerships into a pipeline of security projects.
The problem.
Physical security decisions were often embedded in construction drawings and facility plans before Sentinel entered the conversation. Late-stage bids left little room to shape system design, increased change-order pressure, and reduced opportunities to attach monitoring and maintenance revenue.The Solution
FireSquid identified and introduced electrical contractors, commercial property managers, general contractors, and low-voltage/structured-cabling firms. Sentinel then developed those relationships into a one-to-many channel for new construction, tenant buildouts, facility expansions, and security modernization projects. The result is earlier access to the design and construction cycle—expanding installation scope, reducing price-only bids, and creating more recurring service revenue after deployment.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability